Just ask Baidu, which recently shuttered its Android software efforts due to low interest - that’s despite the company’s vast reach and distribution potential as ‘China’s Google’.Īs for Xiaomi, people are often quick to rush to the idea that it is at odds with Google since it doesn’t offer the U.S.
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The company told The Next Web that full availability will be announced soon ( update: full statement below), but it is starting out with Xiaomi - almost certainly because it has a strong community of users who provide feedback on the company’s weekly software updates. Xiaomi’s receptive audience is ideal for such a pilot.Ī good idea though it may be, getting adoption for an Android ROM in China is no easy thing. Microsoft, of course, has big plans to make this software available on more devices in time. There’s a greater spirit of customization in China, particularly for Android users since third-party app stores are the norm as Google Play is severely restricted there.
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That’s a pretty powerful concept, and it is no surprise to see Microsoft testing it in China, where consumers are more inclined to install ROMs. The ROM is thus designed to go beyond Microsoft’s Android apps and offer a native-like Windows experience on Android phones. This is a ROM, based on Windows, that operates much like software from Cyanogen - a company Microsoft was incorrectly linked with an investment in - and other custom ROMs developed by the likes of Tencent and Baidu in China. That’s to say that the software doesn’t offer a dual boot option, which Microsoft has pushed in the past in India. (Which the company hopes will dazzle Android owners into making the switch.)
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Neither Microsoft nor Xiaomi provided specific details of the Windows 10 software being trialled, but TechCrunch understands from sources that it effectively overrides Android, turning the Xiaomi phone into a Windows 10 device complete with Microsoft services.
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The initiative, which Xiaomi stressed is not a partnership but merely assistance with the trial, is an interesting one because it again shows Microsoft’s new ‘platform agnostic’ approach.
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Near the end of its announcement, the Redmond-based company casually revealed that it is testing Windows 10 with “power users” of Xiaomi’s flagship Mi 4 Android smartphone. Microsoft dropped an interesting piece of information today amid its confirmation that Windows 10 will go on sale this summer.